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Palbit is official partner of SC Braga

Palbit is official partner of SC Braga

Specialist in carbide tools establishes a partnership with the Portuguese club, SC Braga.

Palbit and SC Braga establish a partnership that promotes Palbit as the club's official sponsor for the 2022-2023 season. The link between the two brands establishes a partnership between Palbit and the SC Braga Main, B and Under-23 senior football teams.

This is an important step in Palbit's market growth strategy, which consolidates its reputation in its home market, through strategic alignment with SC Braga.

Palbit is a Portuguese brand, with strong expression and ambition to expand in the international market, and these values are shared by both brands.

For Palbit's Marketing Director, Hugo Bastos Oliveira: “This is a strategic and structuring partnership to enhance the Palbit brand, given the alignment of purpose between both brands. We seek a consistent brand positioning, which promotes the effort of innovation and highlights the differentiated quality of our products.”

The partnership will be based on a motto that unites the context of the two organizations, adds Hugo Bastos Oliveira. “This connection highlights the motto Cutting Tools for Gverreiros (Warriors), which like the Braga – Gverreiros (Warriors) of Minho – focuses its action on performance, competing at the highest level.”